SEO done properly can bring you hordes of qualified buyer-hungry leads
To attract highly targeted traffic to your site, you need expert help with SEO or search engine optimization. Without it, you are leaving money
on the table, because your traffic is not high enough in volume and not targeted enough.
SEO Strat will give your business greater visibility to anyone typing in a search keyword. Put simply, more visibility means more sales and faster growth. And the higher up you are in search engine rankings, the higher the perceived value and credibility of your business.
With sharp SEO tactics on your side, even as a small company you can rank for buyer keywords, outmaneuvering bigger companies. Â Through website analytics you can learn which of your products are doing well, which marketing tactics are working and which need tweaking or even abandoning. Without this information, you are just guessing.
Cost-effective Customer Acquisition
Happily, there is no payment for having the search engines index your website. This is important for high volume, low-intent phrases, such as car insurance, which can prove very expensive in pay per click advertising. SEO is also useful for generating visitors who are typing in long tail keywords get this right and you can save a ton on advertising and outgun your competition.
Fixed Costs are easier to plan for
The cost of SEO is relatively fixed, independent of click volume. In fact, once initial optimisation costs and lower ongoing optimisation costs have been covered, cost per click from SEO drops over time.
Website design that maximizes SEO
Search engine crawlers reward sites that are easy to navigate and are relevant to visitors, so if your code and on-page SEO is optimized, your site is rewarded with higher rankings.
Repeat Business without having to advertise again
Customers coming through search tend to stick around for longer, which increases customer lifetime revenues!
Unique Content will boost your rankings
By creating subject-specific content on your website in a way that delivers a boost to your keyword strategy, you can attract quality backlinks which boost your rankings for important keywords.
So How Exactly Does SEO Work?
This is the million dollar question. And we can almost guarantee you that for every person you ask, you’ll get a different answer. That’s because marketing to the search engines is like any creative endeavor: cooking, painting, carpentry, etc.
If you ask five people to bake a cake, you’ll get five unique cakes each with different ingredients. Ask ten people to craft you a chair and you’ll get ten distinct pieces each with its own style.
Because the search engines change their ranking algorithms (the equations they use to analyze a website’s reputation and rankability) so often, and they each use such widely varying criteria, there are literally hundreds of ways to promote your site to the first page of search results.
However, there are certain universal guidelines regarding what central principles and elements are vital to your search marketing strategy. There are also very clear rules against certain practices that attempt to cheat or trick the search engines.
Fundamental Principles for Successful SEO
Content will always be your key ticket to top rankings. Without it, any rankings achieved will be short-lived. For content to help your ranking, however, you need a lot of it and it has to be updated regularly. Most importantly, each page of content must target a specific keyword term.
However, if your site possesses content that is auto-generated or is poorly written, i.e. a human visitor would not find it useful and informative, the search engines will figure it out and demote your site, possibly even blacklisting you and preventing you from showing up in their results at all.
We develop well-written, keyword targeted content for your site that is updated consistently and monitored for rankability. Your business will enjoy the added benefit of an ever-growing resource library of information that your site visitors will enjoy and which will also help with your sales conversions.
More specifically, one-way links from authoritative sites in your niche market. You can find out how authoritative a site is by looking at its Page Rank.
Page Rank, or PR, is a ranking system Google devised to show how much weight or authority a particular site has. No one can say the exact methodology Google uses to assign Page Rank, however all SEO experts agree that it largely has to do with the amount of incoming links a site has, how long its been around, and visitor activity on the site (yes Google even knows how long someone remains on your site after they click through from the search results!).
What this means for you is that you want as many high PR sites linking into your site as possible (without you linking back to them). This is because Google gives these sites a lot of respect and values their recommendations signaled by who they choose to link to.
If all this sounds a bit complicated, think of it this way:
Google and the major search engines analyze your website the way scholars judge academic papers. The more journals and other reputable papers cite your research and quote you, the more authoritative and “expert” you become.
We negotiate inbound links on your behalf, concentrating on links from sites related to your market whose reputation thematically relates to the reputation you’re trying to build. We also make sure these links deep-link into your website, meaning that they link to various pages in your website, rather than just to your homepage (also a sign that you’re highly authoritative)
3. Visitor Behavior
Google knows everything. Other Search Engines like Yahoo! and MSN aren’t so far behind. If a visitor clicks from their search engine into your site, and leaves immediately, Google knows that they didn’t find what they were looking for. If too many people do this, Google will drop you from their rankings because they assume you’re not relevant for that particular term. This is why site design, compelling content, and conversion analysis are important.
We offer Website Conversion Optimization in addition to SEO to help you address this particular issue.
4. Human Idiosyncracies.
Google wants to know that a human is running the show. Automated SEO software, or any techniques that add hundreds of pages to your site within a week, or which create content automatically, are a dead giveaway that you’re doing something Google doesn’t like.
This won’t just get you knocked off the top 10 rankings – Google and other search engines will ban your site from ever showing up in their results – even when someone searches your exact domain name. This is why any illegal or unethical techniques will kill your business.
We hand craft every single page of information on your website and upload those pages consistently over several months.